Our Blog

Episode 11 / 30

28% ROI? Check the Comps First.

A listing showing 28% ROI based on a single comparable rental isn't a good deal — it's a guess. We analyzed 642 active rentable listings across 14 north suburbs and found that comp count, rent spread, and rental velocity together determine whether your rent estimate is reliable. Here's the three-signal framework to evaluate any deal.

Read More