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The 1% Rule Is Dead: Zero Out of 622 Listings Pass It — But 35 Still Profit
Episode 6 / 30

The 1% Rule Is Dead: Zero Out of 622 Listings Pass It — But 35 Still Profit

The most popular rule of thumb in real estate investing hasn't worked in a decade. We tested it against every rentable listing in Chicago's north suburbs. Here's what actually determines whether a property makes money.

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